What is a bundle of physical service and symbolic attributes designed to satisfy a customer wants and needs?

A product is an aggregate of various tangible and intangible attributes, symbolic features, and associated services that provide physical and psychological satisfaction to consumers. It is a bundle of utilities, benefits and services designed to satisfy needs and wants of consumers.

What are symbolic attributes?

Symbolic attributes are linked to people’s need to maintain their self-identity, to enhance their self-image, or to express themselves (Aaker, 1997, 1999; Katz, 1960; Shavitt, 1990; Sirgy, 1982; Solomon, 1983).

Is an example of an unsought product quizlet?

Unsought goods are those the consumer does not know about or normally think of buying, such as smoke detectors. The consumer usually purchases convenience goods frequently, immediately, and with minimal effort. Examples include soft drinks, soaps, and newspapers.

What are the 4 product layers?

Four Levels of the Product. There are four levels of a product (shown in the figure below): core, tangible, augmented, and promised. Each is important to understand in order to address the customer needs and offer the customer a complete experience.

What is product line and brand advertising?

Key Takeaways. A product line is a group of connected products marketed under a single brand name by the same company. Firms sell multiple product lines under their various brand names, often differentiating by price, quality, country, or targeted demographic.

What is the best definition of attributes?

1 : a quality, character, or characteristic ascribed to someone or something has leadership attributes. 2 : an object closely associated with or belonging to a specific person, thing, or office a scepter is the attribute of power especially : such an object used for identification in painting or sculpture.

What are symbolic benefits?

Home Dictionary Symbolic benefits. They are benefits that refer to the identification-related aspects of consumption, understood as a form of expression. They are intrinsic product or service advantages regarding social approval, integration or differentiation (concepts such as luxury, status, etc.).

What are attributes of a brand?

Brand attributes are what characterises your brand, without looking at what you do or sell. It’s the core values and characteristics — your brand’s personality traits so to speak. It’s what consumers see when looking at your brand as a whole.

What are the three types of product attributes?

Product attributes are the properties that describe a product. They include details that are tangible and intangible, subjective and objective.

What are tangible and intangible attributes of a product?

Size, color, touch, packaging, weight, volume, taste, quantity, and material composition are tangible product attributes. Intangible product attributes include quality, reliability, and aesthetics, among others.

What kind of product attributes should a consumer consider which can be used as purchase criteria?

  • Color.
  • Size.
  • Design.
  • Weight.
  • Content.
  • Smell.
  • Taste.
  • Feel.

What are unsought products?

An unsought product is a product of which consumers are unaware or are not that interested in actively pursuing for purchase. A high degree of marketing, including heavy advertising and aggressive sales techniques, is often necessary due to consumer unawareness of the product or no real desire to purchase it.

What are unsought goods quizlet?

unsought products: goods that the consumer does not know about or does not normally think of buying, and the purchase of which arises due to danger or the fear of danger and lack of desire.

Which of the following product offerings is intangible?

Intangible products—travel, freight forwarding, insurance, repair, consulting, computer software, investment banking, brokerage, education, health care, accounting—can seldom be tried out, inspected, or tested in advance.

What are the 3 levels of product?

There are three levels of product, and each have a different impact by co-creation. The three levels are the Core Product, the Actual Product and the Augmented Product.

What are the 5 levels of product?

  • Core benefit: The fundamental need or want that consumers satisfy by consuming the product or service.
  • Generic product:
  • Expected product:
  • Augmented product:
  • Potential product:

What are the 4 components of a product?

These four components are the market, the problem, the solution, and the product itself.

What’s another word for product line?

Product Line synonyms A connected series of public conveyances. Find another word for product line. In this page you can discover 5 synonyms, antonyms, idiomatic expressions, and related words for product line, like: line, line of products, line of merchandise, business line and line of business.

What is product line types?

Types of product line decisions are; Product Line Expansion or Filling (Width, Depth, Dual). Product Line Reposition (Product Modification, Product Trading). Product Line Contraction (Harvest, Continuation, Concentration).

What is product line strategy?

A good product line strategy guides managers to improve their product line’s total performance. It creates a focus on the whole line, not just products independent of one another. And the focus also sets a course to avoid disjointed decisions, actions, and investments that may impact the line’s performance negatively.

What is example of attribute?

An attribute is defined as a quality or characteristic of a person, place, or thing. Real life individuals and fictional characters possess various attributes. For example, someone might be labeled beautiful, charming, funny, or intelligent.

What is attribute and its types?

An attribute is a property or characteristic of an entity. An entity may contain any number of attributes. One of the attributes is considered as the primary key. In an Entity-Relation model, attributes are represented in an elliptical shape. Example: Student has attributes like name, age, roll number, and many more.

What are symbolic needs?

Finally, symbolic needs are defined as desires for products that fulfil internally generated needs for self-enhancement for role position, group membership, or ego-identification (article). These needs relate to how people perceive themselves, how they are perceived by others, and the esteem that others give them.

What are functional attributes of a product?

The functional attributes are the qualities of the product needed for use. The essential attributes, the ‘benefits’ that consumers identify to differentiate the products and also the ‘risks’ that they identify with the product, are recognised.

What are symbolic and experiential benefits?

Experiential benefits relate to consumers’ affective state and also include the sensory experience during product usage ( Orth & De Marchi, 2007 ). Symbolic benefits represent the extrinsic advantages related with consumers’ self-concepts when using a product (Solomon, 1983). …

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